Field Notes: Teva at Bonnaroo 2016

Adventure |

 

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“We’re going to sell these as MisterWives merch,” joked MisterWives lead singer Mandy Lee as she put the final touches on her DIY Teva sandals. She can joke all she wants—we’d totally buy them.

Hanging out with the energetic, larger-than-life indie band at the Grind Coffeehouse was just another day on The Farm during this year’s Bonnaroo Music and Arts Festival, hosted on a 7,000-acre farm in Manchester, Tennessee.

Camping out in the woods, traversing open fields as the bands play from the main stage, and greetings of “Happy ‘Roo!” can make you feel like you’re on a private island with thousands of your best friends. Here’s what you missed if you couldn’t make it this year—think of it as motivation to get your tickets early for 2017.

 

#RooShoes and #TevaDIY Stations

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It only takes one blister to make you wish you had packed some Teva sandals for the festival—luckily, we had multiple ways to get your hands—er, feet—on a pair. At the #RooShoes Outfitter by Teva in Centeroo, music lovers could pick up limited-edition Bonnaroo sandals and DIY kits with all the patches, studs, gems and thread they needed to customize their sandals. Fans could also join CraftBoxGirls and a slew of musical talent, like singer-songwriter Zella Day, at our DIY station at The Grind and craft a pair of Bonnaroo sandals. Best souvenir ever.

 

#RooWhatWear Scavenger Hunt

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Our #RooWhatWear scavenger hunt sent Teva fans on a mad dash around The Farm on a mission: snap fun photos, share them on social media, and enter to win prizes like tees, water bottles, and even VIP tickets for next year’s festival.

 

Teva Pop-Up Concerts 

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Since Bonnaroo is all about the music, we brought our favorite sounds with us. Teva hosted intimate pop-up concerts with artists like Finish Ticket, Givers, Con Brio, Mothers, Margaret Glaspy, and MisterWives, who also played the main stage.

Shop your favorite sandals for the rest of festival season at teva.com and #strapintofreedom. 

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