We came. We saw. We jammed so hard our ears are still ringing. If you have a case of FOMO (that’s fear of missing out), you might not want to keep reading because our trip to Bonnaroo was seriously envy inducing. Here’s what you missed if you didn’t come to hang out with us on the Farm:
The Upgrade Lounge
We invited festival-weary Teva fans to kick back and unwind in our lounge in Centeroo, where they could charge their phones and share photos of their Bonnaroo experience (everyone who tagged @Teva #Ready2Roo got a shiny new print of their photo and a Bonnaroo survival kit). Anyone who wore their Teva sandals to our booth got a brand new pair. There was mud a plenty so the first 100 folks to visit our booth each day could upgrade their muddy, old shoes for a fresh pair of kicks— don’t worry, we donated everyone’s trade-ins to a non-profit. The line to hang out in the lounge started early and wrapped around Centeroo hours before we opened (we’ll take that as a sign that you guys have pretty good taste).
The Teva Campsite
Tent City was the home of our daily DIY workshops, where our do-it-yourself expert Jessica of Miniature Rhino schooled us in customizing/blinging out our Original sandals and staff helped campers make their own flower jewelry. Our new friends played Corn Hole as we handed out campsite upgrades: wagons filled with lawn games, grills and other camp-ready goodies that made roughing it a little less, well, rough.
Each day of the festival we invited talented bands to eschew the big stage in favor of our popup concert series held at the Teva campsite. The intimate, high-energy shows included sets from Dr. Dog Music, the Wood Brothers, Washed Out, and Cayucas. If you haven’t heard of them, download immediately (you can thank us later).
The Street Style
We don’t mean to toot our own horns, but Teva was definitely the official footwear of the festival and we lost count of how many Originals we saw. We spotted them on outfits both wild and refined, on crowd surfers and hammock loungers, and on bloggers like Closet Freaks’ Anthony Urbano, Bonnie Barton of Flashes of Style and the stylish sisters behind Girls Off Fifth, Janelle and Jessica Lloyd.
The Little Things
The “perfect” Bonnaroo experience may be as elusive as a front-row spot during the Elton John show, but aren’t the imperfect moments the ones you really remember? From studding our sandals to sharing drinks outside the lounge to slipping down a water slide, it was the little things that made one thing official: our countdown to ‘Roo 2015 has already begun.
Already got tickets to the next festival of the season? Check out our music festival primer for everything you need to know. Don’t forget to pick up a pair of Originals!
Video by Nathan Garrison; Photos provided by Nathan Garrison (@nathangary) and the Teva team.